When to Start Promoting?
The general rule of thumb is, the longer and more expensive the tour, the more time you will need to promote and sell the tour. There is a big difference in promoting a weekend getaway and a trip to Italy! A year to eighteen months prior to departure will give you the opportunity to market and sell most any program.

How to tie it all together and promote on a timely basis?
The key to selling group travel is to tie all the pieces together in a timely fashion. As we say, “The Difference is in the Details,” and so must be the promotion of your group tour. Here are some helpful hints on what to do first and how to do it successfully.