What
tour should I promote and how?
If
it is an existing
group, the group
leader or “Pied
Piper” may
already have an
idea where the
group wants to
travel. If they
don’t know – give
them three choices
and see which one
filters to the
top. If you are
promoting to individuals,
find out what is
a “hot”
destination that
will appeal to
the traveler’s
hobbies, or interests,
and the time
of the year that
they are
interested in
traveling.
How
Should I Pick
a Departure Date?
Two key factors
motivate the
group departure.
One is the time
of year that
is best suited
to the destination
and interests
that they have.
Second will depend
on when is the
best time for
the group to
travel.
How
Do I Secure or Block
the Group Space?
Securing group
space in advance
will allow you
and your group
the proper guidelines
and time to promote
the tour. Find
out what all
of the policies
and procedures
are from the
tour operator.
All of the terms
and conditions
that are applicable
will save you
time in answering
questions from
the travelers
and will give
you the dates
when names, deposits
and final payments
are due to the
operator. Once
a “Letter
of Agreement” is
signed you are
ready to announce
the tour to the
potential travelers.
How
Do I Announce the Tour?
Once the signed
contract has
been returned
to the operator
and confirmed,
you are ready
to announce the
program to the
group leader
and the travelers.
One of the best
ways to announce
the program is
to host a travel
night with videos
or slides. A
flyer of the
itinerary with
all of the specific
dates is also
a great way to “get
the word out.”
The flyer should
be colorful and
include the name
of the group,
departure date
and easy to use
reservation form.
Other ways to
announce a program
and spread enthusiasm
include: a “Do
a Friend a Favor” campaign,
where if a traveler
gets a friend
to sign up for
the tour they
receive a free
gift or small
discount, or
an “Early
Bird”
discount that
encourages travelers
to sign up by
a specific date.
Either way, make
sure that it
is the talk of
the town!
The
Difference Is In the
Details
It is the little
things that people
remember, and
it is the little
things that make
the big things
happen. The more
details that
you can pass
along to the
group, the more
confident they
will be in traveling
with the group
and signing up
for the tour.
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